Professional Haircare Educator, Product Analyst and Founder of The CORE Salon & Enterprises
Latoya Brown, The Healthy Hair Innovator
As a 22 year veteran in the beauty industry, Latoya Brown has earned the title of Master Multicultural Hair Care Specialist and Educator. As the CEO of The CORE Enterprises, Latoya helms The CORE Salon and The CORE Educator. The CORE Salon offers a professional salon experience with a focus on a customized chemical-free, multi-textured haircare services. The CORE Educator provides consulting and training for Stylists as well as Hair Educators with advanced teaching and platform performance techniques.
Honing her healthy hair expertise and training acumen as a representative for 4 professional hair care brands, Latoya has served as Lead Educator for Epitome, Straight Request, and Nairobi before landing the position of Director of Education for BASIC Hair Care.
“Latoya developed practical and online educational curriculums, as well as provided marketing support, distributor support and product knowledge training to educators and corporate sales reps.”
While working at BASIC Hair Care, Latoya collaborated with BASIC’s chemists to provide technical and practical support in research and development for cutting edge haircare products that resulted in the overall development of BASIC Hair Care Systems. Latoya’s love for the science of healthy hair, encouraged the creation of an innovative regimen which consisted of alternating hair care systems from the line, which produced a complete balance of protein, moisture, and hydration in the hair. This technique proved amazing results for stylist and clients globally, by totally transforming the health and length of the hair in just 90 days.
Latoya’s devotion to the hair industry, love for knowledge and “each one teaches one” motto has elevated her amongst her peers as an inspirational and motivational force for haircare education. As The CORE Educator, Latoya incorporated years of experience as a Stylist, Educator, Platform Artist, and in research and development into a creative and advanced training program, which helps to sharpen Stylist and Educators in the areas of facilitating, platforming techniques, personal and professional development as well as preparation to become a marketable Educator for any haircare company. The CORE Educators Program is utilized as an Educators team training by Distributors, Sales Reps, Manufactures, or as an individual consultation.
Latoya is available for interview opportunities, training, interviews and brand partnerships and makes an engaging and informative presenter.