Gone are the days when a website is merely an organized navigation bar, generic content and stock images, and typical product or service catalog. Today’s online buyers and clientele are judging you along with your products and services based on the WEB EXPERIENCE they receive when visiting your site. It’s the web experience that connects and draws them to you and your products. It’s the web experience that makes them explore every page, photo, video and customer review presented. It’s the web experience that makes them eager to share their personal contact information, so that you can stay in touch with them. And ultimately, it is the web experience that compels them to buy or do business with you.
How does your website draw consumers into your world? Does your web content inspire, titillate and engage visitors as they click through your webpages? Does your website CLEARLY demonstrate your expertise or the effectiveness of your products? How vivid is your product imaging and content? What extra spark do your customer testimonials add?
When it comes to establishing a STRONG web experience, the right answers to the above questions are what separates the Beauty Maestros, leading the industry, from the basic beauty professionals and product companies trailing behind.
Here at Beauty Maestros we’ve pinpointed 5 of our favorite beauty brands with brilliant web experiences below. Read further to see what makes these websites standout and visit these recommended sites to help you determine if yours is up to par or if it needs a complete overhaul. If it is the later, then feel free to contact us for a FREE consultation to help create your unique, web experience quick, fast and in a hurry!
1. The Doux Salon |
Gorgeous, absolutely gorgeous! This southern charm based in Macon, GA gets it right-- from the photography to the layout and font! The Doux Salon’s website immediately grabs its visitors and inspires them to explore their website and make an appointment. The website successfully captures the beauty of the salon, which is decked out in trendy, Andy Warhol themed décor. As you probably already know, décor is everything at a salon-- people will come just for the ambience! Therefore capturing elegant photos of your salon and strategically placing them on your website is imperative. Couple that with great content on your salon services plus access to a boatload of glowing media and customer reviews-- as demonstrated on the Doux Salon’s website-- and you’ll be waking-up each morning to a slew of new appointments booked online!
2. Joey Healy |
Interactive is everything! The homepage features a video loop that’s all about lights, camera and action. Joey Healy is the king of brows, so his craftsmanship is the feature of this film, making his website captivating, alluring and trés chic. In addition to his talent, his awe-inspiring products are front and center. It’s important that you have beautiful photography to capture your products. It looks like Mr. Healy recognizes the fact that if your homepage isn’t stopping folks in their tracks, then 9 times out of 10-- it’s not driving revenue.
3. Charlotte Tilbury |
Don’t forget about whitespace. As the make-up artist to the stars, Ms. Tlbury’s site is brilliant when it comes to the use of whitespace. Checkout how her products simply pop off the page! Never overcrowd your product shots. They each deserve to be on perfect display. Don’t get so caught up in filling the pages with content that you forget to maintain aesthetic balance. Think about your products as if they were on a shelf in a store. Think about the lighting, spacing and ideal shelf level. These are all things to consider when marketing your products and services online to today’s visually stimulated consumers.
4. Kat Von D Beauty |
Tattoo-enthusiast and fierce, cosmetic guru Kat Von D is the face of her brand. Edgy yet stunning photos of Ms. Von D are splashed across her website. If you want to be the face of your brand, ensure that your images are of the highest quality and make you the envy of everyone who visits your page-- at the very least, they should make them want to work with you or try your products! Beyond Von D’s incredible images, her website is magical with typeface. The website features different weights and variations of a gorgeous, on trend, brand-specific typeface. Special touches such as these are key to beautifying your branded web experience, leaving visitors spellbound and eager to be apart of your club!
5. Danessa Myricks Beauty |
Oh, Danessa, darling...you nailed it! Renowned makeup artist Danessa Myricks’ web experience is all about COLOR. The use of purple is effervescent and whimsical, and the model on the homepage wears it gloriously. The shimmer sparkled throughout is downright divine. All of these features help to accentuate Myricks dreamy product line, which is all about metallics and ethereal pigments.
We hope the above web experiences referenced in this article helped you to understand what’s required for today’s leading online beauty pros and product brands. Our web team here at Beauty Maestros is equipped to deliver such incredible web experiences that will make your website your biggest moneymaker yet. Click below to schedule your FREE website assessment, so that we can get things started together. We’re looking forward to it!