Have you ever heard the saying “the fortune’s in the follow up?” It’s true that much of the success you’ll see when it comes to expanding your beauty career stems from the type of follow up you do after events. You may be well known to other pros for the quality of education you provide, but does the spotlight stop shining the moment class is over? Below, see 3-insights on leveraging post-class marketing to generate media coverage around your expertise; acquire maximum attendance for future classes; and obtain industry recognition as an in-demand expert.
1. Go Beyond your Backyard
Everyone’s not in the city where you’re teaching your class. When you have post-class recaps distributed outside where you’re teaching, you get the same impact without having to clone yourself! Editors in LA can get updates on your class in Charlotte—keeping them up to date on all the wonderful things you’ve got going on and keeping you top of mind when they’re looking for a nationwide or global expert such as yourself! Furthermore, prospective students can get a glimpse into what they’ll learn—giving them the incentive to sign up for upcoming classes.
2. Make Multimedia Coverage a Priority
High-quality images and video add a multimedia component which show you in action. When paired with tip sheets distilling the insights and impact of the education you provide, you provide a 360-degree view into the expertise that’s made you a Beauty Maestro. You know how your students fall in love with your knowledge and training? Make that happen time and time again to consistently pack out your classes and grow your adoring fan base by sharing your multimedia class recaps everywhere — website/blogs, social media, online profiles, video sharing sites, etc.!
3. Establish Your Expertise for Ongoing Opportunities
What happens when the class is over? If you’re continuing the market yourself, then you reap the opportunities that come with a strong follow up campaign. Each class you teach leads to a desire for further education and exposure as an industry leader. With each recap, you open opportunities for further education opportunities, chances to weigh in on your area of expertise and invitations to share your work with larger audiences.
If you’re doing workshops and seminars without a follow up plan, you’re leaving your fortune in the follow up. Connect with the team at Beauty Maestros for a workshop and class strategy tailored to your beauty biz!