LET’S KEEP IT REAL: we’ve all looked at the rock stars of the industry and compared our success with theirs. There’s nothing wrong with asking the questions, but the key is aligning yourself with the answers and doing something about it.
Here are 5 reasons you’re not experiencing the same opportunities, collaborations, media mentions, speaking opportunities and skyrocketing sales that your more visible peers are experiencing.
1. You Don’t Have a Plan
This week it’s social media. Next week, it’s networking meetings. A month from now, it’s online advertising. When you change marketing tactics like you change your hair color, you’ll never see the traction that comes with having a solid strategy and executing against that plan. Establishing your short and long-term goals, mapping out proven tactics that accomplish those goals and then being held accountable to achieving them is the not-so-sexy secret strategy that contributes to the success of the beauty pros you envy. Even if you don’t have the time and know-how to put a full marketing plan in place then the marketing specialists for beauty industry professionals-- Beauty Maestros-- can do it for you!
2. You’re Not Telling Your Story
You’re booked 3 months in advance. You’re on set 3 weeks of every month. Your products are on backorder. You and your clients may know you’re the hottest thing in town, but who knows outside of your circle? Telling your story to traditional media and online bloggers spreads your influence beyond your circle. But who should you reach out to? What do you send them? Beauty Maestros offers beauty industry professionals more than 20-years experience in leveraging media coverage to get clients in front of targeted audiences who will share your story with their large audiences.
3. You’re Not Packaged Properly
Are you a expert technician? Are you an industry mogul? Are you a creative mastermind? Sometimes when you’ve got multiple proficiencies, your messaging gets lost in the noise. It takes knowing how to isolate key elements of your story to land the most desired opportunities. Working with a team that’s seen and heard it all in the beauty industry will help you to narrow down how you want to present yourself in the marketplace.
4. You’re Not Partnering
When you want 100% of the profits, you also take on 100% of the risk. Sometimes there are opportunities that require flexibility on your part but pave the way for future opportunities. Understanding when to collaborate on marketing opportunities and when to initiate your own is a fine art that requires insight on the advantages and a team that knows the ropes.
5. You Don’t Have the Right Team
“But I’m so busy!” We’ve all got a million things going on, but trying to do it all yourself is a surefire way to crash and burn. Most successful beauty pros are self-made and used to operating with a lean team (if any), but in order to get the huge deals and opportunities, you have to incorporate a team that’s plugged into more than you know of. Having access to the right web designers, marketing mavens, PR gurus, designers and photographers is what turns individuals to icons.
Fortunately, Beauty Maestros has all the elements in place to take you from envying other beauty pros to being the one everyone else envies! Reach out today for a complimentary Beauty Maestro Brand Audit.