If you want slay like Bey when it comes to becoming an epic brand, it not only helps to be a bold creative force, but having a rock star marketing team to consistently keep you in demand and a cut above the rest in your field is crucial. After all, Beyoncé didn’t become the queen of hype and follow-through all by herself! The right marketing team has everything to do with Beyoncé’s stratosphere rise to fame, influencing the success of her music, performances, and creative prowess. Beyoncé’s team makes sure that she satisfies her audience and leaves them begging for more each and every time.
Below, are 5 ways in which a superstar marketing team can catapult your beauty brand from modestly successful to epic, Beyoncé’-level success!
1. Establish a winning marketing strategy to keep you relevant and in-demand
Beyoncé’s efforts are always strategic. From her surprise album releases to her epic performances, there is great thought that goes into her every move. One of the KEY benefits of having a marketing team is to help you implement strategically laid plans that keep you relevant and on top. That means being a trendsetter, being an industry pioneer, and leading your following to the next big thing. Maybe your product is the next big thing or maybe you’ve discovered a new beauty technique that’s sure to break the Internet. Either way, your team will help you stay ahead of the pack through strategic efforts that keep you HAUTE and on top of guiding your clients and followers through the swirl of emerging trends.
2. Devise a compelling brand story
Beyoncé always uses her music to tell a great story. Fans hang onto her every word, and you can have your target following do the same.
There’s a ton of competition in the beauty industry, so how do you differentiate yourself? Why should people choose your talents and expertise over someone else? Why did you choose to go into this industry? Where do you get your inspiration from? And how can your inspiration help to inspire your target audiences to invest into everything that you do? The answers to these questions and more are exactly what a winning marketing team needs to work with in order to establish a unique brand positioning that will help your target audiences immediately connect with you and everything that you’re about. And thus, crave everything that you have to offer them!
Working with a team that’s mastered the art of packaging a “can’t get enough story”, beyond just showing photos of great beauty looks that you’ve created, is essential toward becoming an in-demand, relatable brand.
3. Create a cult-like following
It’s important to be likeable and to draw your audience in. Beyoncé’s following is fiercely loyal. The Beyhive is not to be messed with. Your superstar marketing team should be able to develop the same level of loyalty for you.
You could be the best hair stylist or makeup artist in the world, but it wouldn’t matter if you’re not prepared to “WOW” and captivate target audiences with your talent. Your marketing team should be equipped to help you launch marketing campaigns around key products and services that WOW your target followers, garner millions of media impressions and drive a tremendous amount of targeted traffic to your website. Whether through out of the box videos, stunning Lookbooks, educational world tours or product launch events, a great marketing team can help your dreams of achieving a Beyoncé-like fan base your reality.
4. Align your brand with other industry leaders
Another success factor when becoming an epic brand is leveraging the influence of other top industry leaders through partner collaborations that help to add credibility and increase exposure around your projects, talents, and/or products. Beyoncé collaborates with the best talent in the business. The right marketing team will help you identify and secure the RIGHT industry partners who can help build your cult-like community and overall industry recognition.
5. Remember: You are your brand
There’s no separation between yourself and your brand. What you do and say will always reflect your brand. Beyoncé is always careful about her image and her team helps to ensure that she always handles herself with grace and aligns herself with ideas, projects and partnerships that supports her brand and overall marketing goals.
Managing a winning brand in today’s oversaturated beauty industry isn’t easy, but if you have the right marketing team by your side and protecting your back then you’re sure to achieve the wealth, business opportunities and industry recognition that you deserve.
To inquire about how Beauty Maestros can equip you with winning marketing strategies and support to achieve your revenue and branding goals, then click the button below to schedule your complimentary consultation today!